use competitive advantage

A company is suppose to use its competitive advantage to the maximum. However, in our daily dealings with many companies, we had to jump to the conclusion that most of them do not even understand the concept of competitive advantage, let alone leverage on it for the benefit of the company.

What actually is the statement of competitive advantage?. It has to be a short statement, as the customers will not have the patient to wait for your to pass over the message. It is a statement to differential your business in the marketplace and set you apart from your competitors.

A statement of competitive advantage will have four elements, .. your name, your company, the problems faced by the customers at the specified market place and your solution to the problem.

For example...for car salesman for latest models,. " Hi, may name Jo Blue from Blue Car Garage, ... many people want to know the specified features of the latest model. We have developed an interactive video highlighting the special features of each of the latest model in the market."

competitive uniqueness

It is the things that you can do for your customers and other persons are not able to do. However the uniqueness may not last very long as it can be easily copied, then we have to rely in competitive advantage.

Competitive advantage

This set on things that you can do better than your customers. For example, if you are in the airlines business, you can set a very low ticket price that the other airlines are not able to complete.